The Artist's Viewer

Produkt

Lack of sense of purpose in building a career in the creative-art sector among young female art graduates;lack of knowledge of the contemporary labour market;lack of pathways into the art profession;lack of funding for female artists' activities;lack of personal branding skills among female artists;lack of equality in the creative-art sector;difficult labour market conditions faced by young female artists seeking employment and developing their own businesses in the creative sector.

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The innovation involves the use of a workbook in which the creators offer exercises and tools to carry out the development process themselves. The material is divided into four main parts: "How do I see myself?"; "How do I want to be seen?"; "Where and with whom do I want to be seen?"; "My things that can be seen" The workbook helps young female art graduates to develop their personal brand, to find their place in the job market and to take control of their career path.

The innovation serves female art graduates.

Individuals;foundations and organisations dedicated to supporting debuting artists;university professionals;educators;career counsellors;career offices at art colleges.

The product resulting from the testing is the publication 'The Artist's Viewer', in which the authors included exercises to help create a personal brand, as well as tried and tested tools and good practices in self-presentation and marketing for female art graduates.

Enhanced knowledge of the professional market;

assistance in creating one's own personal image;

assistance in entering the labour market;

improved self-confidence;

reduction of sex inequalities in the creative-art sector.

Tak

Essential to the implementation of the innovation are female art students and graduates making their debut in the labour market.

Necessary for the implementation of the innovation is a notebook in which users will complete the exercises, as well as an electronic device to display the publication electronically.

Weronika Maria Kuśmider, Paulina Kwiatkowska-Chylińska

Warszawa, Gdynia

Transfer HUB [2019-2023]